Sean Caine is a seasoned communications professional with over 25 years of media relations, strategic planning and crisis communications experience working first as a member of the media in Baltimore and Philadelphia, then directing the communications operations as Public Information Officer for the Attorney General of the State of Maryland (four years) and Vice Chancellor and Executive Director of Communications for the Archdiocese of Baltimore (17 years). During his time with the Archdiocese, Sean served as both a spokesman and a strategic advisor, navigating the institution through several crises, most notably the clergy sexual abuse crisis, the closure and consolidation of Catholic schools and, more recently, the 2020 outbreak of the COVID-19 Virus. Sean created Caine Communications to employ the practices he gained over his 27 years of managing crises for the benefit of clients, companies and institutions in need of seasoned, time-tested and principled counsel.
“In an all-consuming crisis, what people want is empathy and urgency: the steady hand, the decisive manager, the clear communicator.”
This quote from TIME offers a guidepost to leaders, all of whom will likely be faced, at one time or another, with a crisis of their own. Make sure the response, not the crisis and what led to it, defines you. Let Caine Communications bring an external, confidential, principled and battle-tested voice into the conversation about what that response should be. Mindful of the age-old maxim, “Define or be Defined,” do not wait to act until after the damage has been done. How your company responds to a crisis can have a lasting impact—good or bad--on your company’s reputation, so plan ahead, don’t rely on damage control. The damage from a mismanaged crisis is not always survivable.
With today’s 24-hour news cycle, it’s more important than ever to effectively manage relationships with the media to tell your story. From obtaining positive news coverage to mitigating the damage of potentially negative news stories, relationships and experience are invaluable to achieving your goals. Caine Communications has nearly 30 years of experience with news outlets in the United States and around the world and can train your team members how to prepare for, respond to and utilize the media. Let us put our contacts and our experience managing the media to work for you.
What is your company’s social media strategy? How are you utilizing metrics to guide decision making regarding use of social media and your presence on the internet? How are you using content development to tell your story online? It is critical that your digital presence be a key part of your communications plan. Caine Communications can help you reach your target audiences through the use of specialized tools, as well as carefully developed content. We can also help you employ social media as a key weapon in your crisis communications arsenal.
One of the most effective and underrated communications vehicles is video. Whether you are dealing with a crisis, promoting a product or service, or telling your company or organization’s story, video is the most effective way to communicate in a sincere and compelling way. We can put our nearly-three decades of video storytelling experience to work for you so you can more effectively tell your story, whether it be for a broadcast or digital campaign. Video must be a part of any effective communications campaign. It doesn’t need to cost a lot to look professional and to be effective, but it does have to be compelling and reflect both the desired message and the messenger!
Strategic planning is key to the success of any major initiative and requires able leadership, clearly defined goals and objectives, and a realistic and achievable plan for success. Strong strategic planning can help your organization avoid a crisis or to emerge from it more quickly and more strongly. Let Caine Communications guide you through the strategic planning process to ensure you’ve identified the right goals and outcomes, the right partners and influencers and, more importantly, the right path forward to achieve success.
Caine Communications can offer your organization a range of services to advance your marketing goals and meet your public relations needs. Broadcast, print and digital advertising campaigns, utilizing earned and paid media, effective use of social media to reach and influence key audiences are just a few of the services we can help your organization employ to be more effective at marketing and managing your institutional reputation.