Services

Caine Communications helps organizations communicate clearly when the stakes are high, the audiences are invested or the path forward is not obvious. Engagements range from rapid crisis support and defined campaigns to ongoing counsel for leaders and communications teams.

• When an organization faces a crisis, leaders rarely have the luxury of time. They need clear thinking, sound judgment and communications counsel they can trust. Caine Communications helps leaders assess the situation, anticipate stakeholder concerns, make informed decisions and communicate with credibility.
•  Rapid-response communications counsel
• Crisis assessment and response strategy
• Message development and holding statements
• Internal, family, stakeholder and public communications
• Media strategy and spokesperson preparation
• Crisis plans, protocols and simulation exercises
• Litigation and sensitive-issue communications
• Post-crisis reputation and trust rebuilding

Media engagement is most effective when the strategy is clear, the message is credible and the spokesperson is prepared. We help clients decide when and how to engage, then prepare them to do so confidently. 

• Media strategy and outreach
• News release and media-material development
• Interview preparation and spokesperson coaching
• Press conference and media-event support
• Proactive story development
• Response to investigative and negative coverage
• Media monitoring and analysis

Organizations often need to do more than distribute information. They need to reach defined audiences, build understanding and encourage action. We develop integrated campaigns that bring research, messaging, creative direction, media and implementation together.

• Campaign strategy and planning
• Audience and stakeholder analysis
• Message development and testing
• Earned, paid, digital and social integration
• Creative and content direction
• Video and multimedia storytelling
• Media buying oversight and vendor coordination
• Campaign measurement and evaluation

One of the most effective and underrated communications vehicles is video. Whether you are dealing with a crisis, promoting a product, or service or telling your company or organization’s story, video is the most effective way to communicate in a sincere and compelling way. We can put our nearly-three decades of video storytelling experience to work for you so you can more effectively tell your story, whether it be for a broadcast or digital campaign. Video must be a part of any effective communications campaign. It doesn’t need to cost a lot to look professional and to be effective, but it does have to be compelling and reflect both the desired message and the messenger!

 Strong communications begin before the announcement is written. We help leaders connect institutional goals with audience needs, organizational realities and a practical plan for implementation.

• Executive and leadership counsel
• Communications audits and strategic plans
• Organizational change and leadership transitions
• Message architecture and narrative development
• Board and stakeholder communications
• Communications department assessment and coaching
• Fractional or interim senior communications support